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Research papers

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
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Citation

Osborne, de Caux and Ney (2019a, November 10). A practical fusion of qualitative and social data. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/a-practical-fusion-of-qualitative-and-social-data


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research papers

Extracting consumer insights from search engine queries

We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014
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Citation

Oettgen, Chollet and Saulnier (2014a, June 17). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries-8311


Videos

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet
Company: KOS Research
June 15, 2014
×

Citation

Oettgen, Saulnier and Chollet (2014a, June 15). Extracting consumer insights from search engine queries. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries